Ecommerce Optimization Manager
Posted on: October 4, 2021
As an Assurant Ecommerce? Optimization
Manager, you’ll be leading the day-to-day planning and
execution process for defined web properties while bringing best in
class creative and analytical skills to Assurant. You will be
responsible for all phases of web and mobile user-centered
optimization, including the ability to make strategic and tactical
recommendations to customers and project teams based on business
requirements, usability findings, and standard UI design
practices. The Conversion Rate Optimization Manager should
serve as a usability advocate, and promote a user-focused mindset
across Assurant’s teams at all levels of seniority.
Work with the VP, Digital Performance and collaborate with cross
functional teams (creative, process, content, technology)
Supports and user tests the creation of – journey
maps, navigation flows, site maps, user stories,
Continually improve UX/CRO process in collaboration with
Leverages metrics, optimization, qualitative and
quantitative res including managing external UX agencies
Create conversion optimization strategies and have
full ownership and accountability for successful execution of key
Conduct internal planning meetings and lead the
development of A/B & multivariate testing road maps that will lift
Analyze results and identify successes, failures, and
trends, and effectively communicate these findings to clients and
help benchmark the CRO process.
Participate in or lead client progress meetings during
which you will report results, make recommendations, and assist
clients in understanding the chosen strategies and what available
information was used to aid in strategic decisions
Troubleshoot and spot existing issues with optimization
test set-ups and present results internally or externally through
the production of high quality documentation
Evangelize internal clients on Conversion Optimization and
lead CRO workshops.
BA or BS in Design, User Experience, Human-Computer Interaction,
or a related field.
Strong analytical skills, excellent working knowledge of Google
Analytics, SEO and SEM
5+ years of similar position, managing UX (web and mobile)
Experience of testing tools eg. Google Optimize, Userlytics,
Have strong experience in ecommerce markets with a B2B and D2C
Strong communication, presentation, and creative
Knowledge & experience in lean/agile product development, mobile
platforms, and US market trends.
Ability to anticipate and design for user needs by incorporating
research, strategy and analytics.
Solid understanding of web and mobile (native) technologies.
Keywords: Assurant, Maricopa , Ecommerce Optimization Manager, Other , Maricopa, Arizona
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